When purchasing gold bullion, it is important to consider purity, integrity, and authenticity. At GoldMerchant.com, these are our founding principles. We only offer gold bullion that is .9999 (99.99%) purity, which is the quality standard for pure gold bullion. This highly refined 24K pure gold is also an eligible holding for Gold IRAs. Integrity is also central to GoldMerchant.com. Only the most trusted and highest quality gold bullion is allowed to be featured on our website in order to ensure the integrity of our gold bullion offerings. Gold bullion from select branded mints are offered to our customers to provide consistency both for our supply and quality. Authenticity of the gold bullion of great importance. This is why all of the gold bullion offered by GoldMerchant.com comes newly minted, uncirculated, and complete with an assay card that certifies the authenticity of the purity, weight, and source of each gold bullion bar in a sealed tamper-proof package. This will provide that added peace of mind and security of the gold investment over other forms of gold on the market. Welcome to GoldMerchant.com where purity, integrity, and authenticity are the new gold standard.